The new FMCG brand we are developing fits into this category. It also belongs to the brands that use celebrity images on their packaging. In this case, a well-known person who enjoys unflagging popularity and recognition – Magda Gessler.
The name “Salon Smaków” emphasizes the wide offer of the brand, because salon is immediately associated with diversity and choice. The very word “salon” also has a lot of elegance in it, it’s a meeting place, prestigious in a way, festive. Overall, “Salon Smaków” sounds enticing, prestigious, but inviting.
The criteria for choosing the name:
The creative team’s task was to design the packaging for a new brand of food products to be available in large supermarkets as well as natural food stores.
The graphic idea is naturalness, recognition of the ambassador and prestige of the products. The main brand message that resounds from the design of the labels is: “real preserves”.
Elements of the visual brand story, such as typography (typeface), colors, the way of presenting photos, as well as the characteristics of each product, the architecture of information on labels, the way of presenting different flavors in each category, consistently emphasize such features as: simplicity of composition, affordable luxury of the brand and high quality, understood as a very good taste of products.
